Yemeni coffee is among the finest and most sought-after in the world, often commanding the highest prices. Our goal was to create a brand that felt as premium and refined as the coffee itself. Inspired by their time in Japan and their dedication to purity, the founders were drawn to a minimalist aesthetic. We embraced this philosophy while incorporating intentional details that added depth—elevated materials, restrained iconography, and clean yet distinctive typography.
From packaging to digital, every touchpoint was designed to honor Mocha Hunters’ relentless pursuit of Yemen’s most exceptional coffee. Matte black foil bags, stamped in gold for coffee and silver for tea, are housed in custom white shoulder boxes with metallic detailing and farm-specific sourcing notes. The website extends this experience, offering an intuitive, visually minimal space where customers can purchase, learn about proper brewing techniques, and explore the meticulous sourcing behind each batch.
