In a market saturated with CBD topicals, our goal was to create a sophisticated and elegant identity that would stand out in the high-end luxury cannabis space, as well as in consumer retailers like Saks Fifth Avenue and Anthropologie, as they introduced CBD to their shelves. To achieve this, we designed a minimalist, understated wordmark and monogram, paired with premium tactile materials such as frosted glass bottles, textured paper, and gold foil stamping.
Humble Flower’s packaging was designed to feel luxurious at every touchpoint, combining clean, minimal layouts with elevated finishes like gold foil, embossing, and textured labels. Heavy frosted glass and thick, tactile papers added weight and presence—helping the products stand out both on shelves and in-hand, reinforcing their premium quality and care.
The digital experience mirrors the packaging’s tactile richness and refined aesthetic. On the website, layered typography, subtle animation, and immersive imagery guide users through the product line while reinforcing a sense of luxury. Social content paired educational messaging with striking visuals, helping Humble Flower cut through the noise and build a strong, engaged following.
To convey Humble Flower’s luxurious ethos, products were styled in both real-life and studio settings. Thoughtfully chosen props, shadows, and lush botanicals showcased how the packaging enhances any space, all while emphasizing the high quality of the natural ingredients.
We designed a range of bespoke items that embodied Humble Flower’s commitment to elevated self-care These included custom wildflower seed packets, silk eye masks, hand-blended bath bombs, lux sample boxes, gold enamel pins, and embroidered hats and shirts. These pieces, shared with editors, influencers, and showcased at product demos, extended the brand’s story and offered memorable takeaways.
