JWS is on a mission to make women’s sports impossible to ignore—and the design needed to match that urgency and energy. We focused on amplifying what makes the brand so magnetic: bold color, dynamic layouts, and a no-frills attitude that gets straight to the point. Every element—whether on screen or in the stands—is built to hype the game and reflect the power, talent, and personality of the athletes. The resulting identity is cohesive, expressive, and unmistakably JWS.
The new JWS site puts fans first—mobile-optimized, streamlined, and built for speed. We redesigned the experience to make scores, schedules, and news easy to find, while keeping the vibe distinctly JWS. Prioritizing clarity and content discovery, the new design is dynamic and intuitive—making women’s sports coverage as accessible as it should be.
From in-depth interviews to athlete-led banter, JWS’s lineup of shows captures the voices shaping women’s sports. We designed bold, colorful podcast covers, show graphics, and social assets for fan-favorites like Snacks, The Players’ Pod, and The Just Women’s Sports Podcast. Each show has its own distinct personality, while still feeling unmistakably JWS for a unified experience across platforms.
Our work with JWS has spanned everything from digital ads and email newsletters to social templates, event graphics, signage, and merch. We’ve helped shape a brand presence that shows up loud and clear—meeting fans wherever they are. Every touchpoint reinforces the JWS attitude: vibrant, high-energy, and fiercely committed to the game.
