Adaptology’s identity is as vivid and multidimensional as its blends. Inspired by the bold colors of its latte powders, we developed a brand that leans vibrant and a little cosmic—pastel gradients, eccentric typography, and new-agey iconography. The system is trend-forward and designed to live beautifully on both shelves and social feeds. It strikes a balance between playful and purposeful, making functional ingredients feel more approachable to a new generation of wellness seekers.
The single-color labels feature soft swirling gradients inspired by each powder’s hue, creating a high-impact presence with lower production complexity. Every blend is paired with a minimalist icon that gives a nod to its intended benefits, while playful typography and spacious layouts give the brands visual credibility. Beyond the bottle, the unboxing experience carries the same fun energy—featuring inserts, shippers, and unexpected extras that reinforce the brand’s joyful spirit while strengthening brand loyalty.
To make unboxing fun and shareable, we helped Adaptology turn every order into a mini gift—with vintage-style keychains, hand-drawn space-themed stickers, and branded pink tissue paper sealed with a sticker. Designed to surprise and delight, these extras elevate an everyday moment, transforming a wellness routine into a treat.
