Reed’s Remedies needed branding that felt as effective and intentional as its formulations—practical for everyday use, yet refined enough to stand out on Erewhon’s shelves. We evolved the visual identity while honoring the brand’s roots, introducing a richer color palette, thoughtful typography, and elevated packaging details. Each formula was assigned a distinct hue, reinforcing its purpose while building a cohesive system. Copper foil accents and high-quality materials added a sense of luxury, ensuring that every touchpoint—from packaging to printed materials—reflected the purity and potency.
Our art direction focused on natural textures and refined simplicity to reflect the brand’s grounded yet elevated ethos. Close-up imagery of rippled sand, soft plant shadows, and organic patterns reinforced Reed’s Remedies’ connection to nature, while overlays of brand colors helped unify the aesthetic across print and digital. In contrast, product photography remained clean and minimal, allowing the thoughtful details of the packaging—rich hues, copper foil, and tactile materials—to take center stage. This contrast between atmosphere and minimalism created a visual language that felt both calming and grounded—mirroring the brand’s interplay of science and intuition.
With structural limitations in place, we refined the website’s design within its existing framework, introducing new typography, colors, and photography to align with the rebrand while improving clarity and usability. On social, we combined informative graphics with evocative, mood-driven imagery to capture the feeling of each formula. This balance of education and emotion positioned Reed’s Remedies as both a trusted wellness resource and an aspirational lifestyle brand.
